We want to talk to you about blogging. Briefly.
Blogging is nothing new to business, as an increasing amount of local, regional and national companies are jumping on the bandwagon - and for good reason.
Let us shine a light on just some of the benefits of a blog done well...
People want to buy from those who know their stuff, and a blog is the ideal opportunity to showcase your knowledge of the product or service you sell, not just in relation to your own business, but the subject of your expertise as well.
Put simply, when your potential customer types in a search, the engine is working hard to find the most relevant pages; the more keywords and index pages you have (which will be significantly increased through a blog), the higher up that page your website climbs.
Get more conversations going with your social media following by posting blogs that will spark their interest. It’s no good writing a blog and waiting for the traffic to come pouring in; sharing content strategically across your channels is key to increased leads and following.
Don’t get us wrong, we love a good business breakfast, but networking online takes it to a whole new level. Generating posts featuring brands that are reflective of yours (but not direct competitors) makes for varied content, builds relationships, and gives you access to their followers.
Your suppliers, especially if they're of interest to your followers, should have a place on your blog. Offering depth and insight into your operation will not only appeal to those who follow you already, but will also promote those you work closely with on a daily basis.
A blog keeps you on the pulse, and ensures that your brand is necessary, engaging and in demand. Writing about the current trends that are emerging in your market will give your customers a reason to keep coming back for more.
So, don’t blend in with by-the-numbers click-bait that never generates any leads; stand out from the crowd and get an edge on your competitors with quality and authentic content. Your followers will certainly thank you for it.